We are a social impact consultancy operating at the intersection of impact and culture. We help purpose-driven people and brands do good through work that drives social progress and positive business results. We are committed to helping our partners create impactful work, whether it’s an ongoing program, a standalone campaign, or something in between.
AT THE PARITY COMPANY
WE BELIEVE IN THE POWER OF DOING GOOD.
OUR SERVICES
-
Fractional executive leadership function overseeing ownership and execution of impact strategy and associated programs.
-
Design and launch tailored impact programs that are authentic to brand and measurable against business objectives.
-
Design, launch and manage integrated impact marketing campaigns including oversight of cross-functional workstreams.
-
Identify, develop and manage strategic partnerships with nonprofit partners in alignment with impact strategy, programs and/or projects.
-
Oversee execution and management of impact projects, collaborating with cross functional stakeholders and ensuring timely delivery and measurable outcomes.
-
Help brands quickly mobilize effective crisis response efforts during times of urgent need.
DID YOU KNOW?
RESEARCH SHOWS THAT DOING GOOD IS
GOOD FOR BUSINESS
CONSUMER DEMAND
Over 80% of consumers want to buy from brands that align with their values and are happy to spend more to do so.
*The Harris Poll, 2022
BRAND LOYALTY
Consumers are 4 to 6 times more likely to trust, purchase from and champion brands with a strong sense of purpose.
*Zeno Group - Strength of Purpose Study, 2020
FINANCIAL PERFORMANCE
Brands that embed purpose into their core operations see 42% higher financial performance than competitors that do not.
*Deloitte Insights — Global Marketing Trends Report, 2022
A LETTER FROM OUR FOUNDER
For as long as I can remember, I’ve been inspired by people who devote their careers to doing good – the activists, the philanthropists, the helpers. This inspiration has shaped my own career, pulling me toward purpose-driven work and instilling within me a core belief that purpose and profit can - and very much should - coexist. I spent over a decade at Twitter, witnessing this principle in action, and was fortunate to begin my career learning from some of the highest impact philanthropists in the world, at the Gates Foundation.
When I became a mother in 2023, amidst a fractured political landscape and an era of regressing social progress, I began dreaming about a better world and a better future for my son. I increasingly felt a deep sense of urgency to effect change around what I believe to be some of the most consequential issues of our time.
After more than a decade in tech, I had grown disillusioned with what felt like a growing shift by many in the industry toward a singular mindset that too often sidelined values. I remained steadfast in my belief that purpose and impact can coexist with business success, and felt determined to help brands and leaders who shared this belief, put it into practice. This conviction led to the creation of The Parity Company — a force for positive social change, and a love letter to the fact that doing good is not only right, but also good for business.
At The Parity Company, we help purpose-driven people and brands do good by building, amplifying, funding and advocating for positive social change. Our mission is simple – to make the world better by doing good through high impact, culturally relevant work. And we know we can do this while prioritizing and successfully driving positive business results.
We’re working to build the future we’ve dreamt of. We hope you’ll join us.
x Emily
